I took my son to McDonald's to grab something to eat. At the drive-through, I asked for a double hamburger. 

The attendant at the window said they didn’t have double hamburgers but we could order a double cheeseburger with no cheese. After hesitating to wrap my head around the change order, I replied, yes, I'll take one of those. 

Career analyst Daniel Pink has written and presented some fantastic content on motivation. The link below is to a video on that topic. A lot of the video relates to behavioral studies on rewards and performance, which are interesting.

In your role with an accounting firm, do you have a...

• Passion for the business?
• Passion for what the business does for us or gets us?

The drive through window so common to the fast food industry was adopted from the banking industry. The monthly recurring revenue model utilized or desired by today’s high tech industry was developed by the Book of the Month Club one hundred years ago.